CLX (Clorox Co) GF Value Rank: 8 (As of Jul. 14, 2026) — 14% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CLX Clorox Co CLX
74 GF Score
Price $93.56
GF Value $134.26
Valuation Significantly Undervalued
! 5 Warning Signs
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What is Clorox Co GF Value Rank?

Clorox Co CLX -1.57% 74 GF Value Rank is 8 as of Jul. 14, 2026, which is 14% above its 10-year median of 7.00. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $134.26 (Significantly Undervalued). The stock has 5 warning signs investors should review.

Clorox Co has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

CLX vs ELF, IPAR, NWL: GF Value Rank Comparison

For the Household & Personal Products subindustry, Clorox Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Clorox Co GF Value Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Clorox Co's GF Value Rank falls into.


CLX
74GF Score
Clorox Co CLX
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Clorox Co (CLX) has a GF Value Rank of 8 as of Jul. 14, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Clorox Co and its competitors. This is 14% above median its historical median of 7.00. Over the past decade, Clorox Co's GF Value Rank has ranged from 1.00 to 10.00.
Is Clorox Co's GF Value Rank too high?
Clorox Co's current GF Value Rank of 8 is 14% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's GF Value Rank compare to ELF and IPAR?
Clorox Co's GF Value Rank of 8 can be compared against companies in the Consumer Packaged Goods industry. Historically, Clorox Co's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Consumer Packaged Goods company?
A good GF Value Rank depends on the Consumer Packaged Goods industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Clorox Co and its competitors. Clorox Co's current GF Value Rank is 8, which is 14% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Significantly Undervalued. The stock's GF Value™ is $134.26, compared to a current price of $93.56 — trading 30.3% below its estimated fair value. The current GF Value Rank is 8, which is 14% above median its 10-year median of 7.00. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Clorox Co (CLX), the current GF Value Rank is 8 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Clorox Co (CLX) Overvalued in 2026?

Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued. The current stock price of $93.56 is trading 30.3% below its estimated GF Value™ of $134.26. GuruFocus considers Clorox Co to be Significantly Undervalued.

Key valuation signals for CLX:

  • GF Value Rank: 8 (14% above median its 10-year median of 7.00)
  • GF Value™: $134.26 vs. price of $93.56 (30.3% below fair value)
  • GF Score™: 74/100 with 5 warning signs

No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Clorox Co Business Description

Address 1221 Broadway, Oakland, CA, USA, 94612-1888
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score

Get the complete analysis for CLX

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$93.56
Price
$134.26
GF Value